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Two separate social-first, multi-platform campaigns to spotlight free, innovative programs for California youth and their caregivers from California’s Department of Public Health Care.
ABCs: Featuring @millennialloteria in both English and Spanish to spread the word to California parents about a CalHOPE program called the Children And Youth Behavioral Health Initiative.
BrightLife Kids: A podcast-style social series for on-the-go parents sharing helpful tips for navigating feelings after school. Brought to you by @brightlifekids Coach Irene with guest parent creator Dr. Jazmine @themompsychologist.
Agency: ATTN
Role: Senior Producer